| The Dirty Truth About IG Followers |

Screen Shot 2019-02-19 at 9.24.54 AMWith an increase in Social Media Marketing, more and more businesses are turning to automation tools, or bots, in order to boost their instagram following. These bots work in several ways… They can like photos on your behalf; they can follow people on your behalf; they can even comment on your behalf. These actions can be targeted on specific hashtags or even specific users.

Yes, it’s an appealing pitch: use IG Automation Tools, save money + get more followers in a shorter amount of time. While the advantage will be the # of followers + the # of people that will follow you solely because of your high follower count, the disadvantage will be that these followers will most likely NOT lead to sales + will be random accounts. All of dp Marketing engagement is intended to boost our client’s following with real people, as opposed to the spam accounts you’re likely to get when using automation tools.

I tell my clients that the first 3 months are when it is most important to focus on creating an online brand and presence. It can take up to 2-3 months to start seeing a consistent increase in followers, especially with small business accounts! –
The perfect example is my client @dfragna, who had 200 followers when I started working with her, (2 wks into opening her store, @688boutique). 4months later, we have 2100+ followers and that # is consistently growing! We worked together to create a profitable online presence for her in order to build strong relationships in the community + an authentic customer following.

dp Marketing spends a lot of time engaging with potential customers so that they will become authentic followers that will not only engage with your posts, but will want to buy from you + do business with you. Like any meaningful relationship, this takes time and effort.

So, when all is said and done, BE PATIENT + trust the process. At the end of the day, the number of ‘followers’ you have isn’t what’s most important. Stay focused on the customers that support your business + continue building that authentic community!